Delta Rethinks Deals for Any 'Divisive' Group Amid NRA Fray

Delta Air Lines is studying whether to end discounts for “politically divisive” organizations, after a firestorm over its decision to terminate a deal with the National Rifle Association.

CEO Ed Bastian announced the policy review a day after Georgia lawmakers punished Delta by removing a jet-fuel tax exemption from a larger bill. Politicians stripped out the provision after the Atlanta-based carrier eliminated a discount for NRA members attending the group’s annual meeting.

“Our discounted travel benefit for NRA members could be seen as Delta implicitly endorsing the NRA. That is not the case,” Bastian said Friday in a memo to employees. “While Delta’s intent was to remain neutral, some elected officials in Georgia tied our decision to a pending jet-fuel tax exemption, threatening to eliminate it unless we reversed course. Our decision was not made for economic gain and our values are not for sale.”

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