Hasta La Creative!

A jet engine that can fix itself. Is that the work of wizards? Yes! Technical wizards. Who with the visionary engineers at GE developed Predicts- giving jet engines the ability to self-diagnose problems, and alert those who can fix them.
And that’s no illusion. Magic can’t make digital transformation happen. But we can. That’s the power of Pivital. Part of Dell technologies.

When I was first starting out in advertising I worked on a natural gas client who had more coverage in the state than any other provider. They wanted to communicate this. But whenever we went from funny brag into humble brag or ever straight up brag, the client wouldn’t buy off on the headlines. They kept saying it was “chest beating.” That client for the record, was incorrect. But this client, Dell, must have a bruised chest from the amount of thumping. Oh, this? This little thing right here called a SELF-DIAGNOSING JET???! Yeah, that’s us. I know you think like, Wizards descended from the sky and made that shit up, but it was us all the way. Dell. We make magic. Except it’s not magic. Because it’s made for real. By Dell.”

My car is self-diagnosing, too. it’s got a check engine light that comes on and then tells me to fix it. Since I’m already familiar with that concept, I would much rather know who benefits most from the check engine light equivalent on a 787 Dreamiliner. Is it fewer in-air deaths? Is it a record number of passengers who then have fewer missed connected flights? Is it used for the military as well? You know, that kinda stuff.
Don’t feed me some b.s. about wizards.

In case you’re wondering, the spokesman is Jeffery Wright. This campaign was also directed by Tom Hooper, the Academy-award winner behind ‘The King’s Speech.”

Magic
Magic with Chitale Dairy
Magic with Columbia Sportswear