Hasta La Creative!

Transforming data storage. To an omnipresent force. Does that seem so hocus-pocus? not really, no. No. Just the work of some wicked engineers. Who help Columbia Sportswear elevate their infrastructure to the cloud. Cloud storage. I’m aware of it. I have it on my iPhone. So product production and delivery could work as one powerful entity. Magic can’t make digital transformation happen. But we can. Thats the power of Dell EMC. Part of Dell technologies. Okay, Jeffrey Wright, Imma let you finish as I know you get paid to do this, but Dell isn’t magic It’s a bunch of tech geeks. Don’t you feel like this concept is better suited to the late 1990’s when none of us know what stuff cloud storage was? Wright as the saving grace here as are the fun graphic illustrations of all his points. It certainly doesn’t help that this campaign was also directed by Tom Hooper, the Academy-award winner behind ‘The King’s Speech.”

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