Aug
07
Dell Fielding Agency Pitches for Its Emerging Software Business
Posted in: Uncategorized
Dude, some agency’s getting Dell (software).
The computer maker is seeking an agency that will help transition the brand from being known primarily for its desktops and laptops to an enterprise software and business solutions company. While the account will require a substantial amount of b-to-b marketing, the winning agency’s primary task will be promoting Dell’s newly software-focused brand image.
Dell will continue to make new computers, but enterprise is the company’s “future,” VP-software marketing Joanne Moretti said in an interview.
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