Hasta La Creative!

Today the war rages on between those who want everything digital, and the defenders of paper. That’s why the ad features a man who is inseparable from his iPad. His partner on the other hand, Emma, uses paper for everything: to draw, leave messages on Post-it notes, do a crossword puzzle and read a paperback. Throughout the ad, the man reminds his partner she could be using an iPad instead. ”Emma” he repeats like a chorus. But as the man finds out during a trip to the loo, he’s out of loo paper and calls out ”Emma”. She slips him his iPad under the door with a picture of a toilet roll. He realises an iPad has its limits.

Advertising Agency: Leo Burnett, Saint-Denis, France
Creative Director: Xavier Beauregard
Copywriter: Hadi Hassan-Helou
Art Director: Jérôme Gonfond
Production Company: Henry de Czar
Film Director: Bart Timmer
Production Company Producer: Jean-Luc Bergeron
Agency Producer: Elisabeth Boitte, Wam