Jul
17
DDB Wins Miller Lite Creative Duties From 180LA
Posted in: Uncategorized
DDB Chicago has won the creative account for Miller Lite away from 180LA, three months after taking the digital business from DigitasLBi. But now comes the hard part: Jump-starting the nation’s fourth-largest beer brand as big brews continue to struggle.
“Starting this week, we are consolidating the Miller Lite creative responsibilities at DDB Chicago,” MillerCoors CMO David Kroll said in an internal memo.
“This transition will be seamless as we are keeping the business within the Omnicom family. We are moving some of the best creative talent from our previous agencies 180LA and Juniper Park, into a new team at DDB in order to have a best-in-class creative and planning team.”
Post a Comment