DDB Closes In On Miller Lite Digital Win
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DDB Chicago is poised to get back in the beer business as lead digital and social agency for Miller Lite, according to people familiar with the matter. The assignment would be significant because it would bring the Omnicom shop back into the category for the first time since it lost the Anheuser-Busch InBev account in 2011. That long and storied relationship resulted in some of the most iconic beer ads of the modern era.
DDB and MillerCoors both declined comment, likely because the agreement has not been finalized.
Publicis Groupe’s DigitasLBi is the digital incumbent on Lite. The creative account is at Omnicom’s 180LA, which has held it since April of last year when MillerCoors moved it from Omnicom’s TBWA/Chiat/Day. A DigitasLBi spokeswoman said: “We don’t comment on client business and defer inquiry to MillerCoors.”
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