Jan
24
David Schwimmer, Missy Elliott, Chris Elliott… It's All One Big Super Bowl Tease
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More Super Bowl marketers are releasing previews for their big-game ads. It may be an odd concept, essentially commercials for commercials, but with 30 seconds of Super Bowl airtime costing some $5 million this year, the spread of the tactic is understandable, too. As with real ads, though, the execution matters.
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