David Lynch Foundation: Fractures
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David Lynch Foundation
NEW VIRAL FILM FOR THE DAVID LYNCH FOUNDATION IN COLLABORATION WITH HEREZIE. It’s through a tweet from David Lynch himself, the viral campaign created by Herezie has been launched on line. The David Lynch Foundation was established in 2005 to found the implementation of proven stress reducing modalities for at risk populations (U.S. veterans, African war refugees…) The vintage footage of the film shows the instructions on how the heal a fracture. The unexpected line at the end delivers a very simple truth: healing the mind is not as simple as healing the body.
Advertising Agency:Herezie, Paris, France
Ceo:Andrea Stillacci
Executive Creative Director:Andrea Stillacci
Creative Director:Mathieu Nevians, Olivier Henry
Art Director:Raphael Stein
Copy Writer:Raphael Stein
Head Of Tv:Blaise Izard
Agency Print Producer:Capucine Lhermitte
Postproduction:Médialab
PostProducer:Samuel Baratian
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