Apr
22
Data Backup Company Gets Over 650% ROI with 'Atari' Campaign
Posted in: Uncategorized
Intronis, which provides cloud-based data protection services to small businesses, got dramatic results with a direct-mail campaign in which it sent its target audience Atari game players.
The campaign was created in-house at the 12-year-old company, which competes with larger players such as Google Cloud and EMC’s Mozy data backup and protection services.
Intronis currently serves about 50,000 small-business customers, and it sells to these end customers through a network of about 2,000 managed IT service providers.
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