Mar
08
Danone North America Picks Wavemaker as Media Agency of Record
Posted in: Uncategorized
Danone picked WPP’s Wavemaker as its media agency in North America as the yogurt maker aims to better reach consumers, especially younger ones buying plant-based and organic fare.
The selection comes in the wake of Danone’s acquisition of WhiteWave Foods in a $10 billion deal in April 2017.
The assignment covers the Danone portfolio across the United States and Canada, including DanoneWave’s dairy- and plant-based foods and beverages and Danone Waters of America, which markets the Evian brand.
Post a Comment