Apr
24
Danone Begins Global Media Agency Review
Posted in: Uncategorized
Danone Groupe has begun a review of its media agency business in more than 20 global markets, including North America.
A spokesman for the U.S. division, known as Dannon, confirmed the global review, but declined to elaborate. Dannon’s portfolio in the U.S. includes the namesake yogurt brand, Stonyfield, and Evian water.
The Paris-based company currently works with Havas Media in North America, and with Omnicom Media Group and WPP’s GroupM network of agencies in various markets abroad.
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