Dancing With the Stars … and Stripes: The Secret Life of Tony the Tiger
Posted in: UncategorizedIt’s true: A tiger can change its stripes.
Since he began representing Frosted Flakes in 1951, Tony the Tiger has been animated. Now, he’s animatronic. With a little help (well, a lot — see video above) from Jim Henson’s Creature Shop, the veteran spokestiger made an appearance in New York today with “America’s Funniest Home Videos” host Alfonso Ribeiro to promote a new survey on tweens. It’s part of a marketing and social media push to make the brand more relevant with that demographic and revive the nostalgia of dads.
After the requisite jokes about Tony having “some tricks up his paw,” the Kellogg mascot came out and did a little dance turn with Mr. Ribeiro, who won the 2014 season of “Dancing With the Stars” and is still best known for his roles as Alfonso Spears on “Silver Spoons” in the 1980s and Carlton Banks on “The Fresh Prince of Bel-Air” in the 1990s.
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