Hasta La Creative!

Drugstore giant CVS Caremark has named BBDO its creative agency of record after a review that began in early January.

“As we look ahead to exciting challenges for CVS Caremark as a leader in a quickly evolving health care marketplace, we have the opportunity to amplify our purpose of helping people on their path to better health,” said Rob Price, chief marketing officer, CVS/pharmacy, in a statement. “BBDO is well-positioned to partner with us in this journey and bring our message to life with all stakeholders.”

The company spent $76.7 million on measured media in 2013, according to Kantar Media.

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