May
03
Cristal Beer and AB InBev: The Helping Pots
Posted in: Uncategorized
In the middle of the pandemic, the poorness and hunger in Peru increased excessively, but there is something that people do in crisis moments; it’s called: Common Pots, large community pots where Peruvians prepare free food for the poorest. One common pot could feed many families at the same time. So, in Cristal Beer, we decided to do something significant for our people, that’s why we created: The Helping Pots. We decided to recycle all our beer cans, and with the melted material we made more common pots for the poorest areas nationwide.
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