Creativity Picks the Best Ads of 2013: Citibikes, Dove and IBM
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For the past 10 days, Creativity has been counting down 2013’s best moves in brand creativity. Start your year off right with our top picks.
No. 1 in Film/Video: Dove’s Real Beauty Sketches
Dove’s social experiment to prove that women are more beautiful than they themselves think takes top honors in this category. In a campaign by Ogilvy Brazil, filmed by John X Carey of Paranoid in a San Francisco loft, the beauty brand employed FBI-trained forensic sketch artist Gil Zamora, who usually sketches people described by crime eyewitnesses. First he drew portraits of women according to their own description, and then he drew portraits of those same women according to strangers who had met them on the day. The differences between how they describe themselves and how others describe them are immediately striking. The full campaign includes a short documentary, four films documenting women’s reactions to the portraits, and outdoor executions. The wildly successful campaign won the brand the Titanium Grand Prix at Cannes 2013.
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