Creativity: It's Not Just for Marketing
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You’ve heard it before, and you’ve seen it across industries: Running a steady and reliable status quo business just doesn’t cut it anymore, at least not for the long run. Perpetual innovation is the new normal, and leaders who are brave enough to foster a culture that unlocks creativity and breeds innovation are increasingly coming out ahead of their competition.
After all, a creative mindset and culture are crucial in order to take advantage of rapidly evolving technologies and to keep up with the ever-increasing expectations of our customers. As leaders, keeping our organizations from falling into the comfort of habit really does take couragesacrificing a certain level of efficiency to explore and potentially fail isn’t easy when you’re under pressure to demonstrate profitable growth. But even though investing in creativity can feel risky at times, when managed well, we know it can reap extensive benefitsleading to a more innovative culture, new and profitable business opportunities, and fresh products and experiences that your customers crave.
In just a few days, Cannes Lions kicks off and the marketing world will convene in the south of France for its annual festival of creativity. While this industry has long valued the role creativity plays in achieving success, it’s interesting to note the evidence that shows the high-quality work is directly related to companies that have fostered creativity throughout the organization and turned it into business results. In short, creativity doesn’t start (or end) with marketing.
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