Creatives, Check Your Ego at the Door
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Have you ever cruised the competition’s website just to ogle their client roster? Sure you have. Not that you’re interested in poaching; it’s just natural curiosity. Are they working with big brands, or the next happening product?
I crave those juicy, high-profile projects as much as the next guy. But I can’t let them define me any more than the bite-sized nuggets of work that land on my desk. In fact, there are a slew of advantages to being open to all kinds of opportunities, not just the ego feeders.
One-offs and quick-turns can move through your office rapidly and show clients just how high your level of service can be. You can react quickly to problems and have more time for research, brainstorming and planning — adding to your cache and detracting from any repetitiveness that could weigh you down. You can meet with clients more often and work through several revisions. As a result, it’s pretty easy to demonstrate your worth. And there’s a rush of satisfaction that comes with getting good work done fast.
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