Creative Thinkers Join Hulsbosch, Maxus, BBH


Australian branding agency Hulsbosch has appointed Simon Hong to the role of executive creative director. He has over 20 years of experience, and most recently worked as a global principal at Wolff Olins.

On assignment in Seoul as executive creative director at Cheil Worldwide, he oversaw experiential marketing for Samsung. Prior to Cheil, he was based in Sydney, where he was a founder and creative director for the brand consultancy Re within the M&C Saatchi network.

Melissa Nelson has been named to the new position of president, Publicis Seattle. Nelson was named executive vice president and managing partner for the T-Mobile business in December 2015.

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