Hasta La Creative!

Lowe Campbell Ewald created a new role for the latest addition to its L.A. team: executive strategy director Craig Kleber.

Kleber–who previously worked as chief strategy officer at DDB L.A.–will be tasked with leading the agency’s strategic planning efforts while also expanding its client roster. He’ll answer to president/managing director Angela Zepeda.

While at DDB, Kleber oversaw all agency strategy with a particular focus on client Wells Fargo’s “total marketing approach”; prior to that role, he was one of Hall & Partners‘ partners, overseeing various planning/research operations for Young & Rubicam and Wunderman Southern California. Kleber also held positions at Publicis Seattle, RPA and Suissa Miller, among others.

Google also tells us that he works well with puppies, which are more strategically challenging than one might think.

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