Jun 11

Two New Global Appointments at TBWA

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Today brings news that TBWA has promoted two veterans to key roles on its global leadership team: Luke Eid (second from left) will be Global Innovation Director at TBWA Worldwide and Juuso Myllyrinne (far left) will assume the newly created position of Global Strategy Director for TBWADigital Arts Network.

Eid, most recently Managing Partner at TBWA Hong Kong, will work on the digital front or global clients such as Nissan. He writes:
“I’ll work with the network to ensure we continually disrupt our own service offering to reflect these changes and provide clients with solutions that are grounded on the latest consumer behaviors and technologies.”
Eid will collaborate frequently with Myllyrinne, whose most recent position was Executive Director of Digital Strategy for TBWAChiatDay New York. Myllyrinne will also lead TBWA’s “product incubator” Pilot while working directly with DAN president Stuart Sproule (third from left) on creative tech and strategy for global clients.

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Feb 27

Sproule Leaving AKQA SF, Heading to NYC? (Updated: Yes)

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Hmm, well this little memo purportedly written by AKQA chairman Tom Bedecarre seems to indicate that the WPP-owned agency’s San Francisco managing director Stuart Sproule is moving on from the Bay Area and heading to our home turf. We’re of course trying to verify the matter with said agency, but here’s what we got below, verbatim:

“Anchors Aweigh, my boys, Anchors Aweigh. Farewell to college joys, we sail at break of day, ‘ay ‘ay ‘ay…

After 12 years of loyal and dedicated service to AKQA, Stuart Sproule has made the reluctant decision to pursue a new career and life opportunity in New York City. Fulfilling a long-held desire to return to Madison Avenue where he started his advertising career at JWT, Stuart will be joining TBWA as President of their global Digital Arts Network, which includes a team of 700 digital specialists across 18 TBWA offices.

February 28th will be Stuart’s last day at AKQA and because he has been busy making plans to move his family to New York, he won’t be back in San Francisco for several weeks — at which time I will be hosting a farewell reception so that we can properly send off Stuart with our best wishes and thanks for his many contributions to AKQA.

Until we meet once more, Stuart, here’s wishing you a happy voyage — to your new — home!

Best regards,
Tom

–
Tom Bedecarre
Chairman”

Sproule, along with several others, was promoted by AKQA last year and took on the role of managing director, international operations & talent.

Update: It’s confirmed and Sproule joins Digital Arts Network on March 1 and will be based in New York. See statement after the jump.

continued…

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