Hasta La Creative!

A deep thinker, a keen observer, an experimenter and an entertainment package is what defines Saurabh. He has an uncanny knack of transforming his observations into a great form of art. What is most unique about his work is that, every piece of work he produces has something different about it.  His art is a visual treat for the clients and the consumers.

Why are you into Advertising?
This is something I always wanted to do. I didn’t get into this field by chance or because I was just seeking some career option. I fall in love with advertising and new ideas every day and it completes me.

Did you attend school for fine art or design or Communications?
No. Like they say, if you have the passion to do something, you learn it in no time. After my Bachelors in Management Studies, I did a one year MBA course from Indo-German Chamber of Commerce where I specialized in marketing. After that, I landed up at Umbrella Design Firm where I was moulded and guided by Bhupal Ramnathkar.

Tell us about a recent campaign you worked on?
The Volkswagen Bluetooth film (God) that is currently on air and a few more feature-led print campaigns for Volkswagen.

Were there any particular role models for you when you grew up?
Bhupal Ramnathkar, Mohammad Khan and Piyush Pandey’.

Who was the most influential personality on your career in Advertising?
I owe my success largely to Bhupal Ramnathkar. Since I didn’t receive any formal education in art or design, it was at Umbrella Design where Bhupal Ramnathkar taught me the basics of advertising and design. I am where I am today because of him.

Where do you get your inspiration from?
I believe that great ideas mostly come when one is under great pressure. So, my inspiration comes from something as vague as a bad brief, a tight deadline and an impossible client.

Tell us something about the Bates work environment. With such a large team, how does that affect individuality and creativity.
During my tenure at Bates, I was mentored by Abhinav Pratiman. Someone who always pushed his team to think one step ahead. It was during this period that I was given major responsibilities as well. And the briefs on most brands were challenging and interesting which really motivated me to build on his creativity.

What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad? Are agencies ignoring released print?
I believe that print is still the purest form of advertising. Rules have changed as per the need of the hour and as per the clients’ expectations. Digital, Integrated, Innovative, 360 are a must do, but print isn’t dead yet. No other medium can capture the essence and the philosophy of the brand as well as the print medium can. It’ll always have its special magic about it. Unfortunately, most of the released work is not up to the mark. However, great innovations have happened in the print medium in the past and will continue to happen if the clients are bold enough to release good work.

Pick and tell us about one of all your past campaigns, your personal favourite…
The print campaign for MTV Play.
Do you think brands who’s advertising wins awards, do well in the market?
Yes. Examples being Coke, Volkswagen, Adidas.

What advice do you have for aspiring creative professionals?
Answers aren’t on the internet; it’s in your mind.

Mac or PC?
Mac. It just makes layouts look flawless.

Who would you like to take out for dinner?
David Droga and Marcello Serpa.

What’s on your iPod?
Music for the mind, body and soul.

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