Cool Tools For Non-Tools.

Because everyone needs tools, right? Level with me, you do be liking the new Stanely Tool iPhone app for their levels.

McCain Changes Stripes, Vogue Blacks Out, Cannes Canned, Keyboard Dipped

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– John McCain souped up his logo. Bystanders are skeptical.

Weezer Wired, Hulk Whored, Philly Punks Out, Billboard Butters Up

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– Wired interviewed the director of Weezer’s “Pork and Beans” music video, a tribute to ‘net-ebrities.

Samsung Reinterprets HP’s ‘Hands’

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I think Samsung missed the point of HP’s “Hands” effort.

Don’t Stop at Shaking Your Ass. SHAKE TA LIFE.

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Viacom is the parent company behind a covert French mobile phone promotion called Shake Ta Life (probably the most wince-worthy Franglais EVAR), where, with one quick shake, phones do all kinds of wild and wonderful things to improve the lives of their MTV-enslaved owners.

CAANZ Calls, Copy Can, VH1 Chats, Woot Wins

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Some guy’s hoping for Million Dollar Homepage fame after having fallen prey to a Woot.com April Fool’s joke

Test Drive a Land Rover. On Your Phone!

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“But how do I do that?” you wonder.

Yahoo Justifies Greystripe Collabo with Financially-Bereft Stats

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So Yahoo got all chummy with Greystripe, an ad-supported mobile game and apps purveyor. For two months they worked together to promote Yahoo oneSearch, a universal search tool for mobile.

The campaign was called “Be a better…” (handyman, explorer, etc) and you can check out some executions here.

For V-Day, Virgin Mobile Brings Sex to Text

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Phone sex too confrontational? Put the work where it belongs — into your thumbs. Get into “promiscuous text.”