Advertising Awards Show Lets Angry Losers Physically Abuse the Winning Work
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Envy is perhaps the strongest emotion in the ad business, no more so than at awards shows. Now, one advertising awards show has gone to ludicrous lengths to help its bitter non-winners get a modicum of revenge against the winners.
After its most recent show was over, the Kiev International Advertising Festival built special rooms designed to let the losers physically abuse the winning work through a Web interface. One room featured a TV on the floor and a bunch of live chickens walking around—you could pick the winning spot you hated the most and have it play on the sceen, and watch the chickens crap on it. (Fake chickens with more regular defecations were installed for maximum messiness.) Another room allowed you to pick winning print ads and see them shredded before your eyes.
Childish? Certainly. Satisfying? Possibly. See more of the rooms in the video below.
CREDITS
Client: Kiev International Advertising Festival
Agency: Banda Agency
Creative Director: Pavel Klubnikin
Art Directors: Egor Petrov, Maksim Nazarov
Copywriters: Yaroslav Serdiuk, Anna Kascheeva
Digital Director: Oleg Pashkovsky
Account Director: Anna Olkhovets
Digital Production: ISD
Production: 23/32
Executive Producer: Sasha Chernyavsky
Producer: Taya Holy
Director: Eugeniy Gozheyshiy
Director of Photography: Dmitry Nedrya
Postproduction: Cinnamon VFX
Superviser: Alex Prihodko
Visual Effects Designer: Denis Reva
Editor: Alexander Chorny
Colorist: Artem Stretovych
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