Hot Wheels Rolls a Life-Size Darth Vader Car Into Comic-Con

To promote its new line of Star Wars-themed character cars and die-cast ships, Hot Wheels showed up at San Diego Comic-Con this week with a life-size Darth Vader car.

The car, a modified Chevrolet Corvette C5, incorporates a lot of Vader’s helmet details into its design, along with a 526-horsepower LS3 engine and custom red line tires. It’s always the details that make things like this so fun.

The ad promoting it mixes driving footage with a custom Emperor Palpatine monologue, otherwise presenting itself almost like a typical car ad. But I think the atypical car on display here more than makes up for it.

 



Hot Wheels Truck Drives Through Amber Waves of Carpet in Great Ogilvy Ad

Hot Wheels has done a lot of cool advertising lately, but you have to love the wonderful simplicity and craft of this new poster from Ogilvy & Mather in Mumbai for the toy carmaker's Safari series. It was written and art directed by Pramod Chavan. Credits below.

CREDITS
Client: Hot Wheels
Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officers: Abhijit Avasthi, Rajiv Rao
Executive Creative Directors: Vijay Sawant, Manoj Shetty
Creative Director: Minal Phatak
Art Director, Copywriter: Pramod Chavan
Photographer: Avadhut Hembade
Account: Ajay Mehta, Konkana Ghosh


    

Recycling is child play / Au bout du rouleau?

streettape2008 streettape2011b
THE ORIGINAL?
Matchbox Street Tape (Direct Marketing) – 2008
Source : AdLand, DesigninMains
AD :  Daniel Schweinzer (Germany)
LESS ORIGINAL
Hot Wheels Track Tape (Direct Marketing) – 2011
Source : Cannes Lions SHORTLIST
Agency : Ogilvy (Mexico)