Hasta La Creative!

Advertising Agency: MK, Bergen, Norway
Creative Director: Armando Zuniga
Copywriter: Armando Zuniga, Anders Holm
Art Director: Armando Zuniga
Project Manager: Einar Rustad Nilssen
Prod. Company: Four and a Half Oslo
Director: Matthias Eriksen and Matias Rygh
Producer: Magnus Castracane

Watch and listen as Kenny Pavey and a group of Millwall supporters breaks down the ins and outs of being a passionate football supporter.

Advertising Agency: The Pistöl Agency, Stockholm, Sweden
Creative Director: Zeke Tastas
Producer: Carlan Snygg
Art Director: Andrea Gezelius
Copywriter: Elsa Lindblad
Graphic Designer: Marcus Lundquist

Advertising Agency: DDB, San Francisco, USA
Creative Director: Chad Ackley
ACD: Kelly McCullough
AD: Regina Braun
CW: Billy Leyhe
Senior Content Producer: Rob Lee
Production Company: Biscuit Filmworks
Director: Clay Weiner
Managing Director: Shawn Lacy
EP: Holly Vega
Producer: Lisa Sinclair Stockdale
Editorial: Beast SF
EP: Jon Ettinger
Editor: Brian Lagerhausen
Casting: Alyson Horn Casting
Casting Director: Alyson Horn
Casting Associate: Maya Adrabi
Post EFX: The Ebeling Group

Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Copywriter: Amalia Pitsiava
Art director: Gustav Egerstedt
Account director: Jonas Björlin
Account manager: Marie Nodbrink
Production company: Hobby animation
Director: Kristofer Ström
Producer: Niklas Adolfsson

Advertising Agency: TBWAMedia Arts Lab, Los Angeles, USA

Financial abuse of seniors is insidious, takes many forms, and can even be inflicted by a loved one. Our approach to raising awareness of this issue was to create a scenario that looked completely innocent on the surface: an elderly woman having tea with a woman who could be a relative, care worker, or neighbour. Using a dramatic change of tone, we quickly take the viewer beneath the friendly exterior to show the kinds of abuse that could be taking place: pressure to help with a bad investment, flattery to coerce money, and threats of abandonment. As the elderly woman becomes aware of what is really going on, she walks away from the situation to seek help. The ad was produced in English and French for a national audience in Canada. It is currently running as pre-roll on major news sites frequented by the target audience.

Advertising Agency: Acart Communications, Canada
Senior Creative Director: John Staresinic
Creative Director: Tom Megginson
Associate Creative Director: Vernon Lai
Art Directors: Kerry Hodgson, Javier Frutos
Copywriters: Tom Megginson, Vincent LeBlanc
Production Manager: Lynn Norris
Agency Producer: Pierrette Bornais
Account Director: Gillian Todd-Messinger
Account Manager: Tania Glithero
Media Strategy: Sue McKinney, Kevin Scannell, Natalie Lafleche
Production House: La Cavalerie
Director: Dominique Laurence
Producer: Émilie Heckmann
Production Manager: Sébastien Poussard
DOP: Jonathan Decoste
Artistic Director: Susan MacQuarrie
Editors: Hubert Hayaud, Benoit Marcoux
Stylist: Marie-Claude Guay

Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Chris Schofield
Copywriter: Jay Hunt Pete Gosselin
Art Director: Jay Hunt Pete Gosselin
Director: Nick Ball
Executive Producer: Rob Galluzzo Michael Hilliard
Agency Producer: Kim Baldwinson

Advertising Agency: BFG9000, New York, USA
Chief Creative Officer: Gerry Graf
Executive Creative Director: Eric Kallman
Director: Harold Einstein
Produciton Company: Station Film
Art Director: Matty Smith, Joey Ianno
Copywriter: Matty Smith, Joey Ianno
Producer: Amanda Revere
Exec Producer: Tom Rossano, Eric Liney, Sasha Hirschfeld
Edit: MacKenzie Cutler
Editor: Gavin Cutler
Asstant Editor: Ryan Steele
VFX: Schmidgital
Audio: Lime Studios
Audio Engineer: Loren Silber

Advertising Agency: lg2 Quebec, Canada
Creative Director: Luc Du Sault
Art Director: Luc Du Sault
Copywriter: Luc Du Sault
Production Company: Quatre Zero Un, Stephanie Lord
Director: Nicolas Monette
Sound Engineer: Boogie Studio, Andres Norambuena

Willie Nelson, Coldplay, Chipotle and director Johnny Kelly have made a creative alliance with the Chipotle Cultivate Foundation to create BACK TO THE START, a short animated film highlighting the issue of sustainable farming. Chipotle founder Steve Ells met with Johnny Kelly in London to talk about his passionate efforts to source food on a more sustainable and ethical basis. The film is a result of this conversation. Music legend Willie Nelson, well known for his support of family farmers, was a perfect collaborator for the music. His cover of Coldplay’s highly evocative track “The Scientist,” movingly underscores the animation with Nelson’s voice experience. The pace and timeline of the film is captured beautifully in camera using traditional stop frame model animation techniques to track the life of a farmer. Filmed in one sweeping take the film was painstakingly animated over 4-weeks on one large all-encompassing model background. The track has been released on iTunes with 60 cents from every sale going to the Chipotle Cultivate Foundation.

Advertising Agency: CAA and Chipotle, USA
Production Company: Nexus Productions
Film Director: Johnny Kelly
Production Company Producer: Liz Chan