Hasta La Creative!

In Belgium, about 5.000 disabled people are on a waiting list for a disabled-friendly house. To make the public aware of that acute housing shortage, 6 disabled people decided to squat an old mansion in Brussels. Their motto? You can’t live in a waiting list. In that very, shabby house, the 6 disabled squatters also recorded their own version of Madness’ well-known hit Our House. The breath-taking video clip, performed by 1 blind, 3 people with Down syndrome and 2 wheelchair patients, was directed by Guy Goossens. The street of the squatted house was also recreated online on kraakmee.be. People who like the campaign can squat along virtually, letting the house grow and grow.

Advertising Agency: TBWA, Brussels, Belgium
Creative Director: Jan Macken, Gert Pauwels
Creative team: Bout Holtof, Geert Feytons
Account team: Katrien Crabbe, Mieke Michels, Geert Potargent
Strategy: Vicky Willems

Advertising Agency: BETC, London, United Kingdom
Creative Director: Neil Dawson
Copywriter: Clive Pickering
Art Director: Paul Copeland
Production Company: RSA London
Film Director: Jim Field Smith
Production Company Producer: Debbie Garvey
Agency Producer: Nikki Cramphorn
Account Manager: Iro Akrioti

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Copywriter: Pedro Prado
Art Director: Rodrigo Castellari
Head Of Art: João Linneu
Accounts: Marcello Penna, Saulo Sanchez, Gisela Assumpção, Natalie Gruc, Camila Coletti
Planning: José Porto, Rafael Camilo, Caio Felipe
Media: Lica Bueno, Sandro Cachiello, Bruno Storace, Olivia Baptista
Agency Producer: Victor Alloza
Production Company: Stink
Directors: Marcio Leitão, Luiz Whately
DOP: Pepe Mendes
Art Director: Ana Rosa Alvarez
Executive Producer: Adriano Costa
Line Producer: Murillo Baskerville
Prod. Coordinator: Karin Nantes
Editor: Marcio Leitão
Post Production: Clan Vfx
Sound: Satélite Audio
Voice Over: João Simi

Advertising Agency: .99, New Zealand

Advertising Agency: La Diez Publicidad, Montevideo, Uruguay
Creative Directors: Pablo Barreiro, Rafael Fremd, Pablo Alvarez
Art Director: Natalia Maag
Copywriters: Pablo Barreiro, Rafael Fremd, Pablo Alvarez, Rodrigo Castellanos
Additional credits: Oriental Films

Advertising Agency: Del Campo Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Diego Medvedocky, Ignacio Ferioli
Copywriters: Matías Eusebi, Nicolás Diaco
Art Directors: Ammiel Fazzari, Ezequiel De Luca
Agency Producers: Adrián Aspani, Lucila D’Amico, Felipe Calviño
Account Director: Jaime Vidal
Account Executive: Manuela Sorzana
Production Company: MJZ / Labhouse
Director: Juan Cabral
Executive Producer: Debbie Turner, Flora Fernandez Marengo
Producer: Natalia Mussolana
DP: Bárbara Álvarez
Postproduction: Bitt Animation
Editor: Emiliano Fardaus
Music: Circle of Sound
Sound: La Casa Post
Advertiser’s Supervisors: Ezequiel Devoto, Daniel Rosenfeld, Verónica Moglia

Advertising Agency: W&Cie, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Account Manager: Grégoire Weil
Advertiser Manager: Françoise Brié
Production Company: Wanda Productions
Director: Wilfrid Brimo
Sound: The

Advertising Agency: Pereira & O’Dell, San Francisco, USA

URL: http://dumbwaystodie.tumblr.com/

Advertising Agency: McCann, Melbourne, Australia

English Description
It’s time to make a U turn.
To sign out from your social network’s game.
And sign in on a first person adventure.
Trade #s for crossroads.
@s for roundabouts.
J for road signs.
Life has plenty of explanation marks already.
And, sincerely, 140 characters are never enough.
Virtual will always try to be real but real will never, never be virtual.
Turn off everything that grounds you, turn on something that releases you.
Leave your little virtual horses and get hold of 160hp.
The farm is out there.
Go play.
Getaway.

Advertising Agency: Energy Marketing Comunicacao, Brazil
Production Company: Indice Design, Sao Paulo, Brazil
Chief Creative Officer: Vitor Knijnik
Creative Director: Vitor Knijnik, Giba Lages
Copywriter: Marcel Ares
Art Director: Giba Lages
Agency Producer: Moema Porro
Account Supervisor: Aline Velha
Sound Design: Juke Box
Arrangement: Juke Box
Animation: Pict Estudio
Account Manager: Vivianne Brafmann