Hasta La Creative!

Technology allows us to do more, experience more and achieve more. But currently the benefits aren’t universally shared. Mainstream products are too often designed without disabled users in mind.
RLSB have created the Everybody Technology initiative to raise awareness of the issue by encouraging technology developers to serve the needs of people with disability, promoting their inclusion and realising their potential. Brief: Promote the Everybody Technology initiative by creating an online film. Idea: In a single, gradual camera move back, we reveal many different people sat in chairs, changing one after another. They are men, women and children, from different cultures, backgrounds and disabilities, who all appear to be speaking the words of Professor Stephen Hawking’s call for Everybody Technology. The film featured volunteers of all abilities, including a true example of someone who has benefited from Everybody Technology. Matt Goodsell is a sufferer of cerebral palsy, yet communicates fantastically via an iPad.

Advertising Agency: BBH, London, United Kingdom
Creatives: Kimberley Gill, Mareka Carter
Producer: Roz Prentice
Team Director: Brenda Frixa
Strategy Director: Agathe Guerrier
Production Company: Ivory
Director: Dan Lowe
Producer: Rowland Kimber
DoP: Carl Burke
Post Production: Framestore
Editor/Editing House: Dan Lowe
Music: Nick Graham-Smith / Pendulum Music
Sound: Factory Studios
Typographer: James Townsend

Advertising Agency: Publicis Communications, Zürich, Switzerland
Creative Director: Grischa Rubinick
Art Director: Nicolas Vontobel
Copywriter: David Lübke

Christmas trees were put up all over Ireland by nationwide convenience store SPAR. Conveniently, the logo for SPAR is a green tree! From the beautiful Beara peninsula to bustling Middle Abbey Street, the commercial was shot over 5 days by Irish directingduo, D.A.D.D.Y and set to a cover of The Raveonette’s ‘The Christmas Song’ by Irish musicians Jape and Gemma Hayes. No trees were hurt in the filming.

Advertising Agency: Publicis , Dublin, Ireland
Creative Director: Ronan Nulty
Art Director: Austin Richards
Copywriter: Kris Clarkin
Directors: Team DADDY

Advertising Agency: Scholz & Friends, Germany
Creative Directors: Florian Schwalme, Marc Ebenwalder
Art Director: Annabelle Marschall
Copywriter: Ralph Stieber
Director: Vito LaManna

According to the ancient Mayan calendar, December 21st 2012 marks the day the Earth will be destroyed and all human life will cease to exist forevermore. So, if the rumour is true and 21-12-2012 really is the day it all ends, surely there’s only one thing to do?

Advertising Agency: Greenkern, Berlin, Germany

Advertising Agency: Conill Saatchi & Saatchi, USA
Executive Creative Director: Ross Ludwig
Creative Director: Rafael Ramírez
Co-Creative Directors: Ariel Dress, Matías Aubi
Copywriter: Hernan Bacchi
Art Directors: Carlos Godínez, Maddy Kramer
Senior Broadcast Producer: Allan Rivera
Group Account Director: Beatriz del Amo
Account Executive: Cristina Lage
Production House: Milagro Films / Albiñana Films
Executive Producer: Sergio Nicolau
Director: Ramses
DP: Ramon Grau

Advertising Agency: Whirled, USA
Director: Scott T. Cham
Producer: Jenna Cedicci
Editor: Chris Crutchfield
Vfx: Will and Tale

To raise public awareness of this harsh reality and its magnitude, BDDP Unlimited built a comprehensive campaign including a 30-second film, billboards and a website dedicated to fundraising for this very worthy cause. To emphasize the fact that “a hovel is the antithesis of a home” – the campaign’s central theme, the film tells a story about children’s prejudices and the two billboards twist common children’s expressions. The poignant film was directed by the young Valérie Pirson, and the thought-provoking billboard photos were taken by Laurent Chehere. The fundraising campaign, managed by the Excel agency, was launched on Wednesday, 28 November on the non-aux-taudis.fr website. This interactive site encourages and enables donors to see how their support actually helps renovate a hovel.

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Olivier Moine
TV production: Sanae Belkouri, Emilie Recorbet
Post Production: Erika Lausmann
Print Production: Marie D’Ovidio
Art Buying: Marie Ferrara, Elise Kubler
Creative Direction: Aurore De Sousa
Copywriter: Caroline Laumont
Direction: Valérie Pirson
Production House: Partizan

A study commissioned by Diesel to a reputable Finnish research centre revealed, “90% of adults between 18 and 75 are no longer able to perceive and live the true Magic of Christmas”. When did you last want something so much that you were electrified with joy? To relive the real feeling of Christmas, Diesel and SuperHeroes Amsterdam have hypnotised customers to believe they are 5 years old on Christmas morning. The results are collected in a film trilogy named “The Magic of Christmas”. Is it real? You bet it is. The three episodes are followed by a special behind-the-scenes, called ‘Behind the Dreams.”

Advertising Agency: SuperHeroes, Amsterdam, Netherlands
Creative Director: Rogier Vijverberg
Copywriter: Gareth Broadbent
Art Directors: Silje Lian, Nando Pawirodikromo
Technical director: Chris Noble-Partridge
Motion graphics lead: Fred Huergo
Producer: Django Weisz Blanchetta
Production company: Skinflicks
Director: The General Assembly
Producer: Chris Massey
Executive producer: Richard Skinner
Director of photography: Benjamin Todd
2nd unit dop: Dan Magee
Editor and colorist: Ryan Boucher
Hypnotist: Head Hacking