Hasta La Creative!

Advertising Agency: Ogilvy & Mather, Cape Town
Executive Creative Director: Chris Gotz
Agency Producer: Cathy Day
Art Director: Cuan Cronwright
Copywriter: Justin Endelstein
Production Company: Velocity Films
Director: Tristyn von Berg
Producer: Chantel Kriel
Director of Photography: Shaun Harley Lee
Editor & Company: Regardt Voges @ POST
Music: Noah and the Whale, “First Days of Spring”.
Sound Design: Arnold Vermaak @ WeLoveJam
Poem: Sea Fever by John Masefield

Hunger, disease and cold are not the worst human problems. The worst one is indifference. We decided to fight it by showing how ugly and stupid is to be indifferent, contrasting it with the reality of thousands of Peruvians in extreme poverty.

Advertising Agency: McCann, Lima, Peru
General Creative Director: Mauricio Fernandez-Maldonado
General Creative Director: Nicolás Romanó
Head of Art: Giovanni Macco
Art Director: Luis Beltrán
Copywriter: Mauricio Fernandez-Maldonado
Producer: Jacky Salhuana

Advertising Agency: JWT, Atlanta, USA
Chief Creative Officer: Perry Fair
Creative Directors: Jeremy Jones, Dustin Tamilio
Integrated Producers: Daryll Merchant, Chrissy Lucas
Account Supervisor: Dan McGuire
Account Director: Erin McGivney
Director of Strategic Planning: Michael Dezso
Strategic Planner: Alexandra Stieber
Global Planning Director: Shekhar Deshpande
Director / Content Production: Jackson+Karinja
Production Company: Rabbit
Post-Production Company: Company 3
Colorist: Billy Gabor
Editing Company: Bijou Editorial
Editor: Ross Birchall

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Marcello Serpa, Luiz Sanches
Creation: Rynaldo Gondim, Julio Andery
Agency Producer: Vera Jacinto, Rafael Motta, Elisa Mello, Diego Villas Boas e Thiago Bueno
Production Company: Sentimental Filme
Director: 2
Music: Cabaret
Photo: Pedro Cardillo
Editor: Rogério Ferreira
Post Production: Sindicato
Account Supervisor: Fernanda Antonelli, Isabela Crestana Filippi
Media: Paulo Camossa, Wanderley Jovenazzo, Maria Eugenia Penteado
Advertiser’s Supervisor: Enrique Lipszyc

Advertising Agency: BBH, London, United Kingdom
Creative Director: Nick Allsop
Creatives: Rory McCaskill, Will Holmes
TV Producer: Helen Powlette
Production Co: Passion Pictures
Director: John Robertson
Producer: Julie Murnaghan
Executive Producer: Samantha Plaistead, Gerri McCarthy
Sound Designer: Ian Lambert

Advertising Agency: 180LA, USA
Executive Creative Director: William Gelner
Creative Director: Amir Farhang
Head of Production: Natasha Wellesley
Agency Producer: Colleen Wellman
Art Director: Marcus Cross
Copywriter: Kevin Steele
Head of Account Management: Chad Bettor
Account Manager: Lauren Wax

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Victor Sant’Anna, Rui Branquinho
Creative Team: Fabio Tedeschi, Leandro Camara, Felipe Pavani, Victor Sant’Anna, Rui Branquinho
Film Production Company: Partizan, Movie & Art
Director: Antoine Bardou-Jacquet
Director of photography: Damien Morisot
Executive producer: Madeleine Sanderson, Georges Bermann, Douglas Costa, David Stewart, Paulo Dantas
Account Manager Film Production Company: Regiani Pettinelli, Douglas Costa
Editing: Bill Smedley
Post Production: ETC London
Sound Production Company: A9 audio
Sound Producer: Apollo 9, Henrique Racz
Account Manager Sound Production Company: Roberto Faria
Audio Finalization: Factory UK

Advertising Agency: Fallon, London, United Kingdom
Director: Nico Kassakof
Executive Creative Director: Santiago Lucero
Creative: Rick Gayton, Darren Beresford
Agency Producer: Lisa Mason
Music: Simon Elms
Post Production Producer: Lee Pavey

MTV created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally.

Advertising Agency: Loducca, Brazil
Creative Director: Guga Ketzer, Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Copywriter: Thiago Bocatto
Art Director: Maria Eduarda Di Pietro
Agency Producer: Ana Luisa Andre, Claudia Stancev
Account Supervisor: Fernão Cosi, Fabiane Veiga
Advertiser’s Supervisor: Wagner Gorab, Ana Penteado, Eduardo Zanelli
Account Manager: Flávia Godoy
Planner: Ken Fujioka, Daniel De Tomazo
Producer: Larissa Luisi
Director: Del
D.O.P: Rafael Levy
Editing Company: Conspiração Digital
Post Production: Ricardo Souza
Executive Director: Cristina Lopes

This is the story of what adidas did to celebrate Sachin Tendulkar’s 40th birthday.
There is a cricketer in every Indian. But in our cramped cities, cricket pitches are scarce. Kids look for strips of land between buildings for a game. At adidas, we wondered if cricket pitches and the passion to play could meet. So we added a new feature to the streets. Cricket stumps. We pasted the adidas Wall Cricket Poster in alleys, corridors, parking lots and every possible strip of land in the city. Overnight urban landscapes turned into cricket pitches. And we ended up occupying the most valuable piece of real estate. The hearts of a billion cricketers.

Advertising Agency: TBWA, India
Chief Creative Officer: Parixit Bhattacharya
Creative Director: Parixit Bhattacharya, Rahul Ghosh, Rishi Chanana
Art Director: Prashant Bhor, Rishi Chanana
Copywriter: Srividya Sankaran, Rahul Ghosh, Parixit Bhattacharya
Agency Producer: Hriday Dowerah
Director: Robby Grewal, Siva Romero Iyer
Director of Photography: Tapan Basu
Production Company: Red Ice Productions Pvt Ltd
Music Director: Hanif Shaikh
Editor: Nilesh Girdhar, Rajat
Account Director: Shiv Sethuraman