Aids Fonds: Let’ Spread The Dutch Kiss

Film, Promo, Online
Aids Fonds

Everywhere around the world, people who don’t fit the standard are faced with discrimination and violence. This injustice is objected to more and more, and actions against this situation are getting stronger than ever. With Valentine’s Day approaching (and everything that’s going on right now concerning human rights at the Olympic Games) we wanted to make a positive and loving statement. For the Aids Fonds* Woedend! introduced the Dutch Kiss. A kiss for tolerance, love, and the right to choose your partner. A kiss for everyone, from everyone. Everywhere, always. *(The Aids Fonds is active in fighting aids, within the framework of development aid and fighting poverty.)

Advertising Agency:Woedend!, Amsterdam, Netherlands
Creative Director:Merien Kunst, Lennart Driessen
Art Director:Paul van Uden
Copywriter:Annigje Jacobs
Project:Majke Hogendorp
Edit:Dutch Toast
Sound:Soundware

Fifth Third Bank SU2C Checking Account: Checkbook

Film, Promo, Online
Fifth Third Bank

This week we celebrated World Cancer Day, and Fifth Third’s latest campaign teaming up with Stand Up To Cancer (created by Leo Burnett) is supporting that same cause that affects so many. #PayToTheOrderOf features a touching spot starring real-life cancer survivor Cassie. 

The new spot, “Checkbook” – alongside some heartwarming behind-the-scenes – puts the issue front-and-center on this very important time of recognition. And – just announced today – Fifth Third will donate $1 to Stand Up To Cancer for every time the #PayToTheOrderOf hashtag is used. 

Participants are encouraged to share their stories relating to the disease on Facebook, Twitter, Vine, YouTube and Instagram – which will be uploaded to an interactive gallery on 53.com/su2c. Additionally, for every checking account opened between now and March 31st, Fifth Third will donate $150 to SU2C.

Advertising Agency:Leo Burnett, Chicago, USA
Chief Creative Officer:Susan Credle
Executive Creative Director:Dave Loew, Jon Wyville
Art Director:Joel Arzu, Jim Genell
Copywriter:Michael Williams
Evp:Louis Slotkin
Account Director:Louis Slotkin, Cj Nielsen
Account Supervisor:Megan Lally
Account Executive:Kaley Meier, Rob Maidens
Assistant Account Executive:Riley Bernardin
Svp:Barb Murphy, Mike Siska
Account Operations:Barb Murphy, Patrick Kramer
Strategy Director:Mike Siska, Adam Friedman
Vp:Adam Friedman
Agency Executive Producer:David Moore, Veronica Puc
Agency Producer:Bryan Litman
Production Company:Iconoclast
Executive Producer:Charles-Marie Anthonioz
Producer:Laura Miller
Director:Edouard Salier
Vfx:Eight FX
SPX:Eight FX
Editorial:Beast
Editor:Stephane Pereira
Music Company:Tbd
Director Of Photography:Alexis Zabe