Bhavesh Doshi : Interview

Bhavesh Doshi is a Unit Creative Director at LinHealth, Lintas, Mumbai (at the time this interview got published)

Why are you into Advertising?
When people would ask what I did for a living and I’d say I am in Advertising, they would raise their eyebrows. Not because they knew how great this world is, but because they didn’t. What really is it? they would ask and I would go into a detailed explanation of what it is not.
Does that answer your question? No. But it did get you this far, didn’t it? That’s advertising. And I love it.

Did you attend school for fine art or design or Communications?
Well, the school(s) I went to had no professors, only bosses. So no.

Tell us about your recent campaigns?
A very interesting public awareness campaign is in the pipeline. It’s interesting because it has got the magnitude and the muscle to create an impact. I am looking forward to it.

Were there any particular role models for you when you grew up?
No not really. Fashion TV came in late and I could not get my hands on Vogue or any other magazines, so no models for me.

Who was the most influential personality on your career in Advertising?
I had no one in particular. However, Luke Sullivan, made it really easy for me in the initial days into advertising with his book, ‘Hey, Whipple, Squeeze This’.

Where do you get your inspiration from?
Inspiration is a moment. For me, it is not a place or a thing, it is purely the magic of that moment, that Eureka moment. In which, I do not realize what takes over me. Some higher energy makes me sit upright and makes me write down that damn thought that just created unexpected sparkles in my mind.

Do you have any kind of a program to nurture and train young talent?
Innocence. I try and bring innocence in my thoughts and it all just grows from there. And the belief that anything can be thought differently from the way it has always been thought.

Tell us something about the Lintas Environment
Well, I have just about joined the healthcare section of this agency, but I can say this that it is full of lovely people who are ready to help. There is this rush to do great work and to do it with all fairness.

Tell us about your biggest challenge as the Creative Director.
To deal with a client who is so clear that he wants mediocre work.

Tell us about your 1st job as a Creative Director in advertising.
When I got promoted to the role of a Creative Director, from Group Head-Copy, nothing really changed because before I got promoted I was anyway doing the job. So it was more of a designation change than role change.

What advice do you have for aspiring creative professionals?
I think those aspiring to get into creative roles, really don’t need any advice, all they need is exposure and the ability to take risks with their ideas. No one has made it big, playing safe.

Would you like to tell us something about your upcoming campaigns?
Well, they are coming soon.

Who would you like to take out for dinner?
My 2 year old daughter.

What’s on your iPod?
Hans Zimmer