Jul 17

GS&P Hires Two New Creative Directors

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In a somewhat unprecedented move, GS&P turned the hiring of its two newest creative directors into…a customized beer cozy giveaway.

It’s symbolic, see: Danny Gonzalez and David Suarez, or “the guys who did all the Ragu and Little Caesar’s stuff at BFG”, will work on the Corona Light and Modelo accounts, hence the brew theme.

The duo most recently made news in 2012 when they jumped the Chiat ship to join BFG9000. Gonzales previously wrote copy for JWT while Suarez served as art director.

This move serves as a reunion of sorts as it once again unites Gonzales and Suarez with Eric Kallman, the copywriter behind “The Man Your Man Could Smell Like” who Graf hired from W+K in 2011. Kallman, who has been CD at GS&P since February, writes:

“Working with them again will be like putting on a really comfortable pair of jeans, but jeans that also surprise you, impress you and make you laugh. So, basically, way better than jeans.”

We would tell you to email dannyanddavidarecoming@gspsf.com for your free cozy, but those things are hotter than the weather in Manhattan this week.

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Jan 03

Miami Ad School Students Seek ‘Winter Girlfriend’

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Josh Gordon and Danny Gonzalez, the two Miami Ad School students responsible for the Party Box Project, have a blog documenting their search for a “winter girlfriend” to cuddle with during the cold winter months. They specify in one of the earlier video blogs, in case you were wondering, that this doesn’t mean exclusively for the winter — they’re not planning on getting rid of their winter girlfriends with the spring thaw.

Winter Girlfriend is set up like a calendar, with each day listing a countdown to Valentine’s Day and a random quote. Click on a given date and you get a blog entry from Josh or Danny with updates on the search for a winter girlfriend, number of days since last cuddle, and how they’re coping with the winter. There’s also a weekly video blog, documenting their progress over the past seven days.

Needless to say, the whole thing is a little strange. Josh and Danny meticulously document their winter girlfriend attempts in exhaustive detail. Obviously, they don’t take the whole thing too seriously, though (because at a certain point that would become really creepy). Some of the best moments are pretty funny, although at times the project seems more like an in-joke amongst friends. Josh and Danny seem like nice enough guys, so we wish them luck finding cuddle partners for the winter, ones who won’t mind being featured on Winter Girlfriend.

Josh and Danny have taken a little break from blogging as of late, but you can check out the most recent video blog above. While we’re not sure the site will actually help them find winter girlfriends (and could actually hurt their case with certain ladies), it’s all in good fun, and should help raise their profile, much like their Party Box Project.

 

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Dec 30

Miami Ad School Students Create ‘Party Box Project’

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Josh Gordon and Danny Gonzalez, two advertising students at Miami Ad School in Brooklyn, have created the “Party Box Project,” in which they “take gross newspaper boxes and turn them into parties.”

It’s a pretty silly idea, but a fun one, and anyways, what is college for if not being hopelessly idealistic, right? The duo documents the Party Box Project on their Tumblr, keeping track of the different locations where they’ve transformed an ordinary newspaper box into a party, in a box. In the video above, Gordon and Gonzalez can be seen packing a party box full of tinsel, lights, beads, beer, a musical card, and other assorted party goods. The project seems to be gaining some attention, and was recently featured in popular street art blog, Vandalog.

If you’re walking down the street in New York and you see a newspaper box with a purple lightning bolt sticker on it, chances are it’s a Party Box. So open it up and get the party started. It’s the most fun you can hope for from a newspaper box, now that The Onion has ceased publishing print editions.

 

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