Hasta La Creative!

This week, Litter Genie launched a new TV spot, created by Grey Advertising, featuring the tongue-in-cheek talking Litter Genie cat who advises the new Litter Genie to “keep doing its business, because you know he’s going to be doing his.”

In addition to the TV spot, Litter Genie and JWT will also be launching a website called Cat Snaps on the Cheezburger Network, which will offer a photo-sharing contest that allows users to upload photos of their cats and indulge in dressing them up in outfits inspired by three musical genres – R&B, psychedelic and heavy metal – transforming any cat into a rock star that’s worth sharing. When anyone creates a Cat Snap of a cat, it can be shared automatically on Facebook, Twitter and Pinterest. The first 100 people to enter will each receive a free Litter Genie and refill, and the most voted on image will win a professional cat photo shoot.

Cat Snaps will also showcase a series of three digital videos of musical performances by cats in R&B, psychedelic and heavy metal themes.

We love the oddity of this BBDO New York-created work for Snickers. Pirouetting off the classic Headless Horseman motif made popular in the Legend of Sleepy Hallow, the agency created the Horseless Headsman. Voiced rather brilliantly by Ezra Buzzington, the Horseless Headsman stumbles upon a group of trick or treaters in an attempt to scare them.

Ever jaded, these kids just don’t get it. As much as our Horseless Headsman attempts to send a chill through the spine of these youngsters, it is to no avail. They ask, “How is that even scary?”

Feeling a bit worry for the scary dude who isn’t all that scary, the kids offer the Horseless Headsman a Snickers bar. And that’s when the brand’s tagline, You’re not you when you’re hungry” pays off. Our Horseless Headsman takes a bite and suddenly becomes a very scary Headless Horseman frightening the children off into the night.

The ad has the necessary oddity and originality to become something of a hit though you’d never know that from its pitiful YouTube view count. Time will tell we suppose.

Continuing in the vein of the original “I’m on a horse” but you didin’t know it until the end Old Spice commercial, Wieden + Kennedy is out with an ad featuring Green Bay Packers wide receiver Greg Jennings who debunks the old myth that one should never mix business with pleasure. Well, at least when one wears Old Spice.

Funny stuff. Goofy stuff. Now stop fooling around and bring back Isiah Mustafa

Online eyewear retailer Warby Parker is out with an oh-so-British themed TV commercial, the first for the brand. The cheeky ad, created by New York shop Partners & Spade, borrows imagery from 1950’s magazines as well as collections of Victorian wallpaper, Japanese architecture and textbooks.

Now if only they could do progressive lenses.

You know, there’s something really dumb about the latest Samsung ad which trashes Apple fan boys. You’ll recognize the familiar scenario; Apple fans lined up waiting to pick up their new iPhone 5 while Samsung Galaxy S III mock them.

Here’s the problem, while the mocking on certain features may be warranted and showing Apple fans waiting in line may be the only way to do it, the spot forgets one minor point; you don’t have to wait in line to get the new phone. You can get it sent to your home.

Now there’s plenty of people who love to stand in line. We don’t And why would we if we could have our new toy sent to our doorstep.

We agree with some of the Samsung fans, though. Some of the “improvements” are either lame of behind the competition. But the phone, according to reviews, is a good one. So we’re sticking with it. Even if it is fun to see iPhone geeks put in their place.

Universal Studios tapped David&Goliath to create a super scary ad to promote the theme park’s super scary Halloween experience. In the ad, a group of of four saunter down the street until one hears a scream. The stop, look down dark alley and see a guy running towards them screaming to the to “run!” Why? Because he’s being chased by…yawn…zombies. And since when could zombies run?

Google Creative Lab and BBH New York have added to their long-ish running “The web is what you make of it” campaign which demonstrates how Chrome and other Google products can make life easier. This latest entry takes a look at the relationship between a daughter in college and her father and they both cope with the recent loss of mom. It’s playful like other campaign entries but carries a bit of a bittersweet tone that may resonate with some better than others.

My, my, the Citroen robots have become more sophisticated over the years. If you recall, an early effort by Vancouver-based The Embassy had a Citroen do a Transformers-style dance atop a parking garage.

Five years later, working with Paris-based Agency H, The Embassy is out with a, well, more grounded version of the robot. Eschewing the CGI and VFX approach taken with earlier work and commenting on the new work, The Embassy President Winston Helgason said, “The tendency with VFX driven work is to make it as glossy and polished as possible, which often makes it look more fake. This is often reflected in the color grade as well. Overall, we deliberately embraced the imperfections, which in the end added an extra layer of authenticity.”

Called Robot Chorus, the work is akin to a Live Aid/We Are the World-style sing-a-thon and takes a more minimalist approach to robot creation.

Personally, we prefer the tricked out, Transformers-style robots but, hey, things change and brands move on.

And the Transformers-style video:

We’re not sure what we’re supposed to be paying attention to in this new Venebles Bell & Partners Audi commercial which touts the new 2013 S8 sedan. The 60-second spot, entitled Suspect and scheduled to air during the Giants vs. Cowboys season opener on NBC Sept. 5 game, takes cues from heist films.

As the ad progresses, we are left to decide whether a robbery has transpired or if the scene was purely a figment of the driver’s imagination. Personally, we wonder what the women in the red pumps is going to look like when she is finally revealed.

Following today’s primetime debut, the ad will also air in NFL on CBS and NBC, and select cable networks, including Food, FX, National Geographic, ESPN, USA, CNN, and AMC. A 30-second version also will be viewable on CNN.com, Reuters.com, Wired.com, Yahoo! and more.

It’s one of those commercial you have to watch a few times before you really understand what’s going on.

Clemenger BBDO Melbourne has crafted a with new commercial for Carlton Draught that pokes fun at every car chase cliche you have ever seen. From the cops who always crash to the plate glass window scenario to the hill jump to the waterway chase to the roadblock that never works to the drawbridge jump, the commercial leaves no 80’s cop film stone unturned.

While nothing will ever top the brand’s now classic George Patterson Partners-created Big Ad, this outing is amusing in its own right.

The ad launch was teased on Facebook and will air on television within airings of movies that feature chase scenes.

Carlton Draught Big Ad: