In a new ad For Adidas’ Neo, Selena Gomez and friends plaster city streets with green streamers and paint, not exactly behavior she’d want her fans to duplicate. Yea, yea, yea, it’s just an ad. But so are all those Black Friday ads advocating idiots go bin diving at Walmart. Do we really want a bunch of lemming-like morons doing what Selena does in this ad?
The video points to a quiz that offers the taker a chance to win a trip to New York and meet Selena.
Here in the States and in many other parts of the world, the period of time between Black Friday and Christmas is when the highest percentage of retail activity occurs. In the some parts of the world, it’s a bit different. The Dubai Shopping Festival, in its 18th year, occurs January 3 to February 3 and is comprised of 31 days of back to back shopping events.
To hype the event, TBWA\Raad created a beautiful :60 that is the polar opposite of every last bit of crap American retailers puke forth to convince every last idiot in America to go bin-diving at Walmart.
While we’ve never been and this could just be yet another advertising charade, the Dubai Shopping Festival certainly looks like an elegant, respectful event.Either than or they keep their bin-diving private.
If anyone’s ever been to the Festival, feel free to leave us a comment and tell us what the Festival is all about.
In May, New York Yankees pitcher Mariano Rivera tore his ACL ending his career for the season. Marking his return to the mound, albeit not in a game, Rivera can be seen tossing a pitch in an ad for his signature version of the New York Yankees fragrance.
Apart from the unfortunate fact any baseball-themed fragrance conjures the stench of a post-game locker room, a portion of the proceeds will go to the Mariano Rivera Foundation, an organization that impoverished children in the United States and abroad.
Let’s not dwell on the fact little in this Cartier Winter Tale makes sense. No, let’s dwell on the mood it evokes. The holiday feeling it exudes. The cheerful inspiration in brings. And how it makes you feel like you were curled up in a blanket in front of a roaring fireplace watching your favorite Christmas movie while sipping a cup of hot chocolate.
Yes. Let’s dwell on that for a moment. And with that, we think it’s time to close up shop and celebrate Thanksgiving.
In an effort to illustrate just how much flair goes into the creation of its new Spirited Cuisine dishes that are made with whiskey, wine and beer, Applebee’s hooked up with 19 time flair bartending championChristian Delpech.
In the ad, created by Crispin Porter + Bogusky, Delpech performs all manner of acrobatic cooking wizardry flipping bottles, utensils and ingredients while a voiceover reminds us it’s really cooking skills rather than bartender flair that goes into making Applebee’s dishes delicious.
Here’s your overly-pretentious, self-important fragrance ad of the day. What? You take offense with our assessment of said ad? Fear not. It’s actually a complement. After all, every successful fragrance has to be overly-pretentious and self-important. Otherwise, it wouldn’t be a fragrance ad. It’d just be some piece of crap trying to sell a smell.
Doner and Superfad are out with new work that aims to help Fiat owners understand the customizability of the 500 model. The spot features two of the custom Fiat 500s, The Beach Cruiser and The Café Racer, unveiled recently at the 2012 SEMA show in Las Vegas.
Of the work, Superbad ACD Jason Cook said, “The spot is a visual stream of consciousness that takes the viewer through the inspiration and conceptualization of the new Fiat 500s. We reconceived the recognizable elements of the car into something surreal and surprising. On the surf car, for example, the wheels became jellyfish and the headlights became a school of fish.”
Süperfad developed different 3D rendering styles of the cars for each environment. Toon shaded line art was used for the Beach Cruiser model and a high contrast graphic chrome look was used for the Café Racer. And to transition from the 3D models of the cars to the real photos, they utilized a graphic flat look to the cars to create enough contrast.
We love this Spillman/Fesler/Leo Burnett-created tourism spot for Switzerland that goes to great lengths to prove just how serious the country is when it comes to providing a pace to relax on vacation.
The work is beautifully shot and captures the true beauty of the country. You can almost believe the two men in this commercial actually did travel the entire country dismantling it of all time pieces.
We especially like the treatment the rooster gets at the end. Nicely done.
El Segundo’s Team One, along with Serial Pictures Director Jonas Akerlund, have come up with a message for Sandy…and any other kind of weather that might crimp your style; don’t even try. Because, according to this commercial, stylish is stylish no matter what Mother Nature thinks.
Though we think prancing about in high heels in the middle of a snow storm is a bit much, we aren’t going to complain. We’ll take any chance we can get to watch a hot women in high heels, a mini dress and flaming red lipstick saunter down the sidewalk. We’re easy to pleas that way.
Aligning AT&T with the Holiday Spirit, BBDO New York has re-imagined its Whiz Bang commercial for Halloween. The agency added in several “ghost bombs” behind and around the happy 4G mobile users as they go about their daily communications.
Queen’s Bohemian Rhapsody. A classic with such staying power it will likely be played as we earthlings launch our first armada of Starships into space some hundred years or so from now. But, for the time being, Brazil’s F/Nazca Saatchi & Saatchi has put it to use in a new commercial for Trident.
To illustrate the refreshing, full flavor of Trident Fresh, a man experiences a bit of Queen while visiting an otherwise very quiet pet shop. Produced by Stink Sao Paulo, the :60 is filled with a menagerie of digitally animated pets that deliver full bore Bohemian Rhapsody.
We last saw Bohemian Rhapsody bring bravura to an ad for the new Cosmopolitan in Vegas.
In a nice Halloween-themed outing, AT&T, with help from BBDO, has discovered ghostbombing. Previously escaping discovery, it seems ghosts have been photo bombing our mobile device pictures for, well, ever. With the HTC One X’s ability to take pictures from a video, we can now see that ghosts having been having the time of their long lives toying with us as we mug for the camera.
In the video below, fictional PhD Leslie Enlow lets us in on ghosts’ devious behavior and how, with the HTC One X, we, too, can see if ghosts are photobombing us.
In a nice Halloween-themed outing, AT&T, with help from BBDO, has discovered ghostbombing. Previously escaping discovery, it seems ghosts have been photo bombing our mobile device pictures for, well, ever. With the HTC One X’s ability to take pictures from a video, we can now see that ghosts having been having the time of their long lives toying with us as we mug for the camera.
In the video below, fictional PhD Leslie Enlow lets us in on ghosts’ devious behavior and how, with the HTC One X, we, too, can see if ghosts are photobombing us.
Remember all those studies that told us TV rots the brain, causes anxiety, makes you fat and causes a whole host of other problems? Well, perhaps it’s the opposite. In this Scholz & Friends-created German commercial for TV provider Saturn, we see the devastation and disaster caused by poor TV reception.
I had a Dell. It served me well for six years. An Inspiron laptop. But now I have an Apple MacBook Pro. Love it. Doesn’t mean I don’t like Dell but I do like the MacBook better. None of which really matters but all of this popped into my head when viewing Dell’s new Dell Outcomes commercial created by Y&R and produced by B-Reel.
The ad focuses on the far reaching influence Dell products can and do have on people’s lives. From the entrepreneur who uses it to develop a new product to the ability to make 70,000 financial trades every second to serving individual’s needs to helping doctors battle cancer.
I think it does a nice job conveying the fact technology does play an important and key role in what humans can and do achieve. Surely Dell isn’t the only technology platform that can achieve this but they are a big one and a pervasive one and one that has inevitably made a difference.
Hmm. One has to wonder what TBWA\Media Arts Lab was thinking when they created this ad for the new iPod. Called Bounce and featuring Wille Moon’s “Yeah Yeah,” the ad features a collection of iPods doing flips and generally bouncing all around the brand’s classic white background.
How many people will watch this and think you can actually do this with an iPod and not have it break?
Check out Rob Riggle in Frankenstein gear tearing up the neighborhood in this Chipotle commercial. Best line: “Sup, ladies. Didin’t want to get dressed up tonight?”
It’s like Chipotle hired Riggle and told him to conjure Allstate’s Mayhem for the night.
It’s all to promote the chain’s $2 burrito it plans to offer those who show up in costume on Halloween from 4PM ro close. There’s also a costume contest. Oh and to raise money for the brand’s Cultivate Foundation.
UK-based Cow & Gate, a site for parents of young children, is out with a new commercial that will have you smiling and giggling. In the spot, several toddlers are set loose inside a music studio and allowed to play with the instruments. Of course, after a while, they get the knack of it and begin to play Come on Eileen. OK, so they aren’t really playing Come on Eileen but, hey, it’s cute none the less.
This morning, Mark Zuckerberg announced Facebook now has one billion users. And as part of that achievement, the social network has released its first major commercial. Created by Wieden + Kennedy and filmed by Academy Award-nominated director Alejandro Gonzalez Inarritu (21 Grams, Babel), the spot likens Facebook to several inanimate objects such as chairs, doorbells, airplane and bridges; the things people used to come together and share experiences…much like Facebook.
Of the ad’s approach which aims to link Facebook to the human desire to connect, Facebook head of consumer marketing Rebecca Van Dyck said, “We make the tools and services that allow people to feel human, get together, open up. Even if it’s a small gesture, or a grand notion – we wanted to express that huge range of connectivity and how we interact with each other.”
The effort, while full of human spirit-infused fluff, does encapsulate what Facebook, and all social networks for that matter, provide; a place where people can come together and relate to one another.
New work from RedSquareAgency for Momma Goldberg’s Deli has some tongue and cheek fun with a trio of steamed sandwiches. Apart from the fact that steaming a sandwich usually results in a very soggy bun, we won’t fault RedSquare Agency for that. After all, they’re just the ad agency. It’s Momma Goldberg who has to come to the realization that steaming is for truck stops. Get yourself one of those conveyor belt ovens, Momma. Way better.
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