Hasta La Creative!

This week, McCann London released a new ad for the Sony Xperia Z smartphone. The ad, shot by director Tarsem and accompanied by David Bowie’s Sound and Vision, aims to recall how Sony has been a part of people’s lives for a very long time.

The ad opens on a group of people watching the moon landing on a Sony TV. Next, it cuts to a shot of two rollerblading beauties in LA listening to the original Sony Walkman. The Sony Handycam is the focus of the next shot as it records the fall of the Berlin wall. Then the shot depicts two teenagers deep in concentration playing the first PlayStation console and finally, the viewer is left with a vivid explosion of colour as we see a couple experiencing the Festival of Holi in India through their Sony smartphone.

It’s really quite beautiful.

When you drink a Schweppes, do you feel the schweppervecence? Does it make you want to tumble down a 10,000 foot mountain? Roll through the forest? Plunge over a waterfall?If you’re in a George Patterson Y&R Schweppes commercial it sure does.

Anyway, stop daydreaming and get back to work.

In VITRO’s latest spot for ASICS America, we wee a runner engaged in a different sort of workout – racing a homing pigeon through the streets of New Orleans. The runner pushes himself to keep up with a bird whose species, by the way has been clocked at upwards of 110 mph (who knew?)

The commercial is for the new GEL-Kayano 19 running shoe and also debuts ASICS’ new tagline “Nothing But Next.”

To film The Pigeon Workout, ASICS enlisted 70 trained pigeons, shooting at 11 locations in New Orleans including the French Quarter. ASICS’ “Pigeon Workout” will be airing on networks like ESPN, and TNT, including placement during NBA games.

What would you do if you a man walked into a convenience store wearing a ski mask? While you’d probably do your best not to jump to conclusions, likely you’d still be scared shitless.

Or you’d realize you were in a Volkswagen Convertible Beetle Convertible commercial touting the fact that every day, including freezing cold days, are top down days, hence the ski masks. Nice work, Deutsch LA.

OK, so it’s not a shot for shot “homage” of DollarShaveClub’s ad but it’s the same concept; founder wanders through low key office/warehouse talking about the wonders of the product while dropping witty reparte and passing by randomly weird situations.

In this ad, Skratch Labs (wacky name for a sports drink company) co-founder Aaron delivers the very DollarShaveClub-like message that’s all down homey and touts the brand’s focus on natural ingredients.

We suppose everything is ultimately a copy of something else so to complain is really just a waste of breath, right?

OK, OK, so maybe assuming the family in this Delissio pizza commercial are Mormon is blatantly stereotypical but the headline kind of wrote itself so we went with it. Complaints are welcome in comments.

Anyway, in the commercial, created by DraftFCB Toronto, a mom serves Delissio pizza for dinner. The family then imagines what their less-drab life might be like if it were fueled by Delissio pizza. All manner of excitable family togetherness ensues including mom getting a tramp stamp.

Back to reality…and dad decides to “forbid this wheel of temptation.” Your loss, dad. Mom’s non-Mormon look is kind of hot.

It would appear The Big Bang Theory star Kaley Cuoco is the new ad babe. Hot off signing a deal to appear in a Super Bowl ad for Toyota, Cuoco will appear in a new ad for Priceline. And Shatner is back after having been dropped from a bridge during last year’s Super Bowl.

The new ad, which begins running January 14, has Shatner driving to the top of a mountain with a little girl and dropping her off in front of a dojo. Decades later, he returns to pick her up and she is revealed as his daughter, played by actress Kaley Cuoco. After years of training, Cuoco is highly skilled in the art of finding the best travel deals. And she’s got some new travel deal tricks to show dear old dad.

Of her work in the ad, Cuoco said, “It’s definitely exciting working with Bill, and being part of a campaign and a brand that I’ve pretty much grown up with. He has single-handedly built the Priceline Negotiator into a pop culture icon. I think there’s a lot of overlap in our fans, who will appreciate seeing us together as a father and daughter team. And who wouldn’t want to be William Shatner’s daughter?”

Who wouldn’t, indeed!

For anyone who thinks New Year’s resolutions are never broken or whether or not Sesame Street Cookie Monster will ever stop eating cookies, look no further than this new Google Play ad.

In the ad, Cookie Monster attempts to turn over a new leaf first buying the Rocky soundtrack then downloading fitness apps and, finally, grabbing a subscription to Everyday Food:Light. Except that’s were it all goes wrong and things, as they usually do, return to normal.

We don’t mean to be nasty or anything or rap some knuckles like an old school teacher might do but, really, Cisco? Really? Cisco is changing its tagline from Human Network to Tomorrow Start Here and Goodby, Silverstein & Partners is helping them do so.

A new commercial, which touts how the internet has and will interconnect all of us, plays like it could have aired in 1998 at the cusp of the internet boom. Now granted, we were a bit obsessed with idiotic ideas like Flooz, Boo, iSmell, CueCat and iLoo but even in 1998, the internet pretty much already connected everything.

Yes, we have come a long way, baby but this Current Cisco effort is, well, so grounded in mundane reality that it leave the viewer with a big, “Yea, so what?”

The commercial promises our world will be amazing and exciting and…not that far away. How about already here. Ten years ago.

The celebration of Christmas is usually filled with images of snow falling, sleigh rides, reindeers and all manner of winter wonderland. And while some Australians pine for that, grocery chain ALDI, with help from BMF. wants Australians to realize what they have right in their own backyard; sun fun and, yes, Surfing Santas.

Of the work, BMF ECD Carlos Alija said, “A lot of Australians think the European Christmas is special, more magical. But trust us. The grass is not greener. It’s actually buried under an inch of ice. Australians have the best Christmas in the world and we wanted to celebrate that by creating a new icon: the Surfing Santa”.

And, hence, we have surfing santas. Have a look.