Hasta La Creative!

The Sweet Shop directors Steve Ayson and Damien Shatford teamed up with Semi-Permanent and Google Creative Lab Sydney to create a project demonstrating the capabilities of the new Google Cube.

Tasked with utilizing the Cube — a “six-sided display that integrates motion technology to offer its audience members an active role in the storytelling process” — to tell a unique story in a never-before-seen way, Ayson and Shatford rose to the occasion with an innovative approach. They crafted a narrative “in which the six sides of the Cube would be used to tell a series of short stories in which the characters move across each side of the device, each experiencing their own adventure while simultaneously becoming the heroes, sidekicks, and villains of their neighbor’s worlds.” Intriguingly, the six sides of the Cube each correspond to one of the seven major narratives of literature (ie. tragedy, comedy, etc.), while also completing a cohesive, unified story. (more…)

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