DigitasLBi Atlanta Names Michael Ashley VP, GCD

DigitasLBi has appointed Michael Ashley as vice president, group creative director for the agency’s Atlanta office. He will report to executive creative director Atit Shah and partner with North American chief creative officer Ronald Ng while taking responsibility for leading the agency’s creative team in Atlanta, developing concepts and campaigns for clients, as well as proposals for internal and new business initiatives, The Drum reports.

Ashley arrives at DigitasLBi from Mullen’s Pittsburgh branch, where he served as a senior vice president and executive creative director for a little over a year. Prior to Mullen, Ashley spent two years as a creative director with BBDO, working on accounts including GE, Starbucks and AT&T, following a short stint as a freelance art director/creative director.

Before that he served as a creative director for JWT for six years beginning in 2005, working with clients such as HSBC, Kraft, Smirnoff and Royal Caribbean.

Ng told The Drum:

“Michael is a brilliant creative leader, with a keen ability to tell beautiful brand stories. I can’t wait to witness the great ideas and superb work that he’ll bring to our Atlanta office – and beyond.”

Shah Takes Over as Digitas NY ECD

It took a couple of days on this one, but we have received confirmation that, yes, Atit Shah has assumed the role of executive creative director at Digitas New York, effectively. Shah, who’s been with the agency for over 14 years, succeeds Matthew D’Ercole, himself a longtime Digitas vet who has moved on (we’re hearing possibly away from advertising and out of the continental U.S.). Anyhow, Shah has spent the last six years serving as SVP/group creative director at Digitas NY, leading creative for agency clients including of course, American Express, and working on new business efforts.

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