Hasta La Creative!

Product: Fedrigoni Freelife Series, a type of paper that is certified for a long life.

Problem: PrismPapyrus wanted to convey the availability and the characteristics of this paper to its existing and prospective clients. But they only had a budget of $1500 to do this. The limited budget put mass media out of the equation. So this is how we did it.

Solution: We sent their clients a DIY direct mailer, printed on the Fedrigoni Freelife paper, of course. It let them create little paper models of endangered species that they could put on their desks and thus preserve them for a long time. The DM did its job and conveyed the long-lasting character of the paper in the most interesting manner.

Results: There was a sharp surge in the inquiries for Fedrigoni Freelife Series and nearly 30% of those resulted in sales for PrismPapyrus.

Advertising Agency: Eleven Brandworks, Mumbai, India
Founder Director: Prateek Bhardwaj
Creative Directors: Abhishek Dey, Sambit Mishra, Virendra Tivrekar
Art Directors: Virendra Tivrekar, Sanjog Karulkar
Copywriter: Saurabh Sawant
Photographer: Farzan Randelia
Illustrator: Sachin Kondhalkar
Director: Sarfaraz Patel
Brand Manager: Abbas Sikandar

The post Prism Papyrus by Eleven appeared first on desicreative.

Advertising Agency: BEI Confluence, New Delhi, India
National Creative Director: Anwar Abbas
Creative Director: Ammar Mohammed
Art Director / Illustrator: Dheeraj Singh
Copywriter: Ranit Mukherjee

The post Costa Coffee by BEI Confluence appeared first on desicreative.

Advertising Agency: Adsyndicate Services Pvt. Ltd, Bengaluru.
Creative Directors: Vinay Saya, Siddarth Basavaraj
Art Director: Vinay Saya
Copywriter: Siddarth Basavaraj
Photography: Images Bazaar
Account Manager: Sanjay V K

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Advertising Agency: JWT, India
Chief Creative Officer: Bobby Pawar
National Creative Director: Swati Bhattacharya
Art Director: Subhash Sudhakaran
Creative Director/ Art Director: Anirudh Verma
Creative Director/ Copywriter: Chirag Bhasin
Account Director: Vaibhav Sahani
Illustrator: Myoo
Account manager: Vishal Karla

The post Horlicks by JWT appeared first on desicreative.

In these ads the shapes are the outline of the Indian Map that denotes the phone has a good battery life that can travel across India on a single charge.
From Tamil Nadu to Jammu&Kashmir (South to North), and from Assam to Maharashtra (From East to West).

Advertising Agency: BEI Confluence, New Delhi, India
Creative Director: Ammar Mohammed
National Creative Director: Anwar Abbas
Art Director / Illustrator: Deb Chakraborty
Copywriter: Ranit Mukherjee

The post Salora by BEI Confluence appeared first on desicreative.

Advertising Agency: Ogilvy, India
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Devanand, Sraman Majumdar
Photography: Koppula Photography
Retoucher: Irfan- Studio6
Account management: Simi, Ramanan
Production: Vinayan
Other credits: Nidhin, Ayelin, Sanjeev, Jerry, Neha, Leo, Raghu

The post HCG by Ogilvy appeared first on desicreative.

Advertising Agency: Eleven Brandworks, Gurgaon, India
Chief Creative Officer: Prateek Bhardwaj
Creative Director / Art Director: Aneesh Jaisinghani
Creative Director: Kapil Batra
Retouching Artist: Om Pal

The post Sportsfit by Eleven Brandworks appeared first on desicreative.

Advertising Agency: Dentsu Marcom, Gurgaon, India
National Creative Director: Titus Upputuru
Creative Supervisor/Art Director: Sumit Vashisth
Designer: Sumit Vashisth
Copywriter: Anish Nath, Kumar Saurabh
Production Head: Rajesh Bhargava
Print and fabrication: DI-Concepts
Brand: KRRISH GROUP

The post Skyscraper Calendar by Dentsu Marcom appeared first on desicreative.

Advertising Agency: Eleven Brandworks, Gurgaon, India
Chief Creative Officer: Prateek Bhardwaj
Creative Directors: Aneesh Jaisinghani, Kapil Batra
Art Director: Smit Agrawal
Copywriter: Utsav Khare

The post DR Nitish Bhardwaj by Eleven Brandworks appeared first on desicreative.

Advertising Agency: DDB Mudra, Mumbai, India
Chief Creative Officer: Sonal Dabral
Group Creative Directors: Ashish Phatak, Aman Mannan
Art Directors: Siddhesh Khatavkar, Naresh Dhondi
Copywriter: Anshu Sharma
Retoucher: Rajesh Narkar

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