Crazy Smart or Over the Edge? Doritos To Bag Locos Tacos Tortilla Chips


This is enough to make your head spin, and maybe your heart burn. PepsiCo’s Frito-Lay is about to put Taco Bell’s Doritos Locos Tacos in a bag.

Yes, the brand that put its name on the wildly popular new fast-food offering is trying to seize on the momentum by launching a line extension scheduled to hit stores on April 8. Or is that a line extension of a line extension?

Doritos announced the product on Twitter, which includes bag shots of Nacho Cheese and Cool Ranch flavors. The Taco Bell icon is displayed prominently.

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