Jun
11
Cramer-Krasselt Internal Memo: We Are Resigning Panera Bread
Posted in: Uncategorized
Panera Bread and lead agency Cramer-Krasselt have called it quits after two years.
In an internal memo issued this morning saying the shop is resigning Panera, Cramer-Krasselt Chairman-CEO Peter Krivkovich painted the relationship as dysfunctional.
The memo illustrates an increasingly frayed relationship between agency and client over creative differences and differences over performance.
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