Cracker Barrel Signs On As Brad Paisley Tour Sponsor
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Country singer Brad Paisley is ready for a rocking chair.
The artist has signed with Cracker Barrel Old Country Store to sponsor his “Beat This Summer Tour,” which will hit 29 cities throughout the U.S. and Canada, kicking off on May 9 in St. Louis. The 40 year old singer – and the author of the 2011 New York Times best-seller “Diary of a Player” ranked No. 16 in Billboard’s Top 25 Tours of 2012, grossing over $33 million dollars in over 50 shows last year, 31 of which were sellouts.
“Brad (Paisley) is known for looking for very organic partnerships that are a true fit for him, similar to what he has done with Chevy and Hershey’s,” said Shari Lewin, Brand Partnerships Agent at William Morris Endeavor. “Those sorts of brand partnerships have always been very true to who Brad is. I think some of the other things that drew him to Cracker Barrel is that he is a family man and [Cracker Barrel’s] demographic really aligns with his – it’s country.”
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