Hasta La Creative!

MDC’s CP&B is expanding into China as the the shop takes on the sizeable Infiniti account.

Infiniti, owned by Nissan, confirmed Monday that it tapped CP&B to handle global creative work for the brand after rumblings of a review began nearly a year ago, though executives familiar with the business had already said that CP&B was set to be named. Work had long been handled by Omnicom’s TBWA.

CP&B is opening an office in Shanghai, a growing hub for the agency world that already has a presence from many of the global agency networks including Omnicom’s DDB and TBWA, Publicis Groupe’s Leo Burnett, Interpublic’s McCann, as well as major media agencies and holding company agencies with a smaller footprints including WPP’s AKQA and MDC’s Anomaly.

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