Dec
30
Counting Down the Best Ads of 2013: ‘Hump Day!’
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Through New Year’s Day, Creativity will be counting down 2013’s best moves in brand creativity. Here are the moves that captured the No. 3 spots in film & video, print & design and integrated.
No. 3 in Film & Video: Geico’s ‘Hump Day’
Is there a commercial that forayed so deep into the public consciousness as Geico’s “Hump Day” this year? Probably not, which is why this spot comes in at No. 3 in the Film category in our “Best of 2013” countdown. The Martin Agency released this execution of its “Happier Than” campaign on a Wednesday and then sat back and watched as it spawned legions of imitators (our favorite was Dirk Nowitzski) and even got itself banned from a middle school.
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