Hasta La Creative!

Everyone knows that news-media companies are financially challenged, right? Not so.

According to a recent study conducted by the Pew Project for Excellence in Journalism, only 39% of Americans have heard “a lot” or “some” about the news media’s formidable economic issues.

This disconnect is something news companies must take seriously as they tweak business models in an attempt to reverse long-standing declines. Consumers might not know what things like sponsored content and affiliate links are, but if publishers aren’t careful, advocacy groups opposed to such tactics will frame the debate.

Continue reading at AdAge.com