Hasta La Creative!

Hearst Magazines on Tuesday promoted Cosmopolitan editor Joanna Coles to the newly created post of chief content officer. A few hours later, the company named her successor: Michele Promaulayko.

Ms. Promaulayko is a Cosmo veteran, having served as executive editor from 2000 to 2008. She also served as editor in chief of the Rodale mgazine Women’s Health and most recently edited the now-shuttered Yahoo Health digital magazine.

In a prepared statement, Hearst Magazines President Dave Carey said Ms. Promaulayko “has a proven track record as a media brand-builder and a leader.” Mr. Carey also praised her for being “well-versed” in the history of the Cosmopolitan brand.

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