Hasta La Creative!

Joint discomfort is a force that tries to hold us back from doing the things we love—and the ads created by independent creative and performance marketing agency Union depict three different user types breaking through this imaginary force holding users back. In each, an animated sketch overlays the film to indicate how joint discomfort has prevented the person from participating in a key life moment. Cosamin is then introduced, and a VO explains how it puts these activities within reach and is “proven at the cellular level to block certain enzymes that break down cartilage.”