Coop: The Coop-spiracy

How can you make money selling stuff to yourself? In the latest campaign for Norwegian grocery chain Coop, a conspiracy theorist tries to expose the «truth» behind the co-operative.

The rise of mainstream conspiracy theories might not be the finest addition to modern culture, but the characters are the perfect antagonists to illustrate how different a co-operative is to traditional businesses.

Brainwashing, mind control, and bribes disguised as charity donations are among the topics the skeptical conspiracy character tries to uncover.

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