Feb
10
Cookie Alternative Device Fingerprinting Is Dealt Another Fatal Blow
Posted in: UncategorizedThis week, BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), issued a new compliance warning regarding the practice of fingerprinting. And, with it, dealt another body blow to the cookie-alternative tracking mechanism. Under compliance, ad companies that track people on mobile across apps for ad-targeting purposes must notify them that their data…
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