Nov 14

‘Context Is Key’: How UK Grocer Asda Got Buddy the Elf in Christmas Ad

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For its Christmas campaign, U.K. grocer Asda has brought back Will Ferrell’s arguably most beloved character: Buddy the Elf. The wildly popular ad is giving consumers warm and fuzzy feelings ahead of the holiday season. James Fox, chief client officer at Havas London, and Stephi Brett-Lee, senior director of brand communications at Asda, joined Adweek…

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