Consumers Want Brands to Respond to BLM by Hiring and Promoting More People of Color

When it comes to brands responding to the Black Lives Matter movement, consumers value internal diversity practices more than things like making charitable donations and supportive social media posts, according to new data from market research firm GlobalWebIndex. The July online survey reached 18 countries, with 15,271 responses (including 1,351 in the United States). The…

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